Privacy Notice

1. Introduction

Visit Isle of Wight Ltd are committed to protecting and respecting your privacy. This privacy notice provides you with details of how we collect and process your personal data through your use of our website (www.visitisleofwight.co.uk) and other methods such as completing hard copy forms, online surveys etc.  This notice also includes how we use it, the conditions under which we may disclose it to others and how we keep it secure. By using our website and services, you’re agreeing to be bound by this notice.

By providing us with your data, you warrant to us that you are over 13 years of age.

Visit Isle of Wight Ltd is the data controller and we are responsible for your personal data. We have appointed a Data Protection Officer who is in charge of privacy related matters for us. If you have any questions about this privacy notice, please contact the Data Protection Officer using the details set out below.

Any questions regarding this policy and our privacy practices should be addressed to Jill Harlow, Data Manager and can be sent by email to GDPR@visitwight.org or by writing to Visit Isle of Wight Ltd, Suite 4, Mill Court, Furrlongs, Newport, Isle of Wight, PO30 2AA. Or you can call 01983 240086.

Who are we?

Visit Isle of Wight Ltd is a not for profit company, dedicated to showcasing the Isle of Wight to the UK mainland and overseas audiences.

Contact Details

Our full details are:

Full name of legal entity: Visit Isle of Wight is a limited company by guarantee (no. 08138988).

Data Protection Officer: Jill Harlow

Email address: GDPR@visitwight.org

Postal address: Visit Isle of Wight Ltd, Suite 4, Mill Court, Furrlongs, Newport, Isle of Wight, PO30 2AA.

Telephone number: 01983 240086

If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.

It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at GDPR@visitwight.org

2. What data do we collect about you?

Personal data means any information capable of identifying an individual. It does not include anonymised data.

We may process certain types of personal data about you as follows:

• Identity Data may include your title, first name, last name, title, date of birth, gender and language.
• Contact Data may include your property address, email address and telephone numbers.
• Financial Data may include your bank account and payment card details.
• Transaction Data may include details about payments between us and other details about services you have used or requested.
• Technical Data may include your internet protocol addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access this site.
• Profile Data may include your interests, preferences, feedback and survey responses.
• Usage Data may include information about how you use our website, products and services.
• Marketing and Communications Data may include your preferences in receiving marketing communications from us and our third parties and your communication preferences. May also include your interests from third parties. 

We may also process Aggregated Data from your personal data but this data does not reveal your identity and as such in itself is not personal data. An example of this is where we review your Usage Data to work out the percentage of website users using a specific feature of our site. If we link the Aggregated Data with your personal data so that you can be identified from it, then it is treated as personal data.

Sensitive Data

We do not collect any sensitive data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.

3. How do we collect information from you?

We collect data about you through a variety of different methods including:

Direct interactions: You may provide data by filling in forms on our site (or otherwise) or by communicating with us by post, phone, email or otherwise, including when you:

• subscribe to our service or publications;
• request resources or marketing be sent to you;
• make accommodation bookings on our website;
• buy a good or service from us;
• join our schemes;
• enter a competition, prize draw, promotion or survey; or
• give us feedback.

Automated technologies or interactions: As you use our site, we may automatically collect technical data about your equipment, browsing actions and usage patterns. We collect this data by using cookies, server logs and similar technologies. We may also receive technical data about you if you visit other websites that use our cookies. Please see our cookie policy at https://www.visitisleofwight.co.uk/information/cookie-policy if you are using our consumer website (https://www.visitisleofwight.co.uk). If you are using our industry website (https://visitwightpro.com/) please see this cookie policy at https://visitwightpro.com/2018/01/01/cookie-policy/ for further details.

Third parties or publicly available sources: We may receive personal data about you from various third parties and public sources as set out below:

• analytics providers such as Google based outside the EU / European Economic Area (EEA) including Google Ads you opt into when signed into your Google account. Opt-out is available on your Google Account through the Ads Settings;
• we utilise a Facebook Pixel across our website. This allows us to track what users are doing on our site, collect remarketing audiences and create lookalikes. As part of this, we have implemented a Facebook conversion API and this data is recorded within a platform called Stape, you can read their GDPR policy here 
• contact, identity, profile and marketing and communications data from organisations that assist Visit Isle of Wight Ltd to manage schemes.

Google (third party): We share data with Google through their analytics package to help improve Google's products and services. This also includes your data when you've opted into Google Ads on your Google account. Opt-out is available on your Google account through the Ads Settings.  

4. How we use your personal data

We will only use your personal data when legally permitted. The most common uses of your personal data are:

• where we need to perform the contract between us;
• where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests;
• where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal ground for processing your personal data, other than in relation to sending marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by emailing us at GDPR@visitwight.org

Purposes for processing your personal data 

Set out below is a description of the ways we intend to use your personal data and the legal grounds on which we will process such data. We have also explained what our legitimate interests are where relevant.

We may process your personal data for more than one lawful ground, depending on the specific purpose for which we are using your data. Please email us at GDPR@visitwight.org  if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/Activity	Type of Data	Lawful basis for processing
To register you as a new customer and process the following services: Online accommodation bookings. Brochure requests. Join our schemes and provide information, reporting and communication to deliver this scheme.	Identity. Contact. Financial. Transaction. Marketing and communications.	Performance of a contract with you.
To manage our relationship with you which will include notifying you about changes to our terms or privacy policy and asking you to leave a review or take a survey.	Identity. Contact. Profile. Marketing and communications.	Performance of a contract with you. Necessary to comply with a legal obligation. Necessary for our legitimate interests to keep our records updated and to study how customers use our products/services.
To enable you to partake in a prize draw, competition or complete a survey.	Identity. Contact. Profile. Usage. Marketing and communications.	Performance of a contract with you. Necessary for our legitimate interests to study how customers user our products/services, to develop them and grow our business.
To administer and protect our business and our site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).	Identity. Contact. Technical.	Necessary for our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise. Necessary to comply with a legal obligation.
To deliver relevant website content and advertisements to you and measure and understand the effectiveness of our advertising.	Identity. Contact. Profile. Usage. Marketing and communications. Technical.	Necessary for our legitimate interests to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy.
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences.	Technical. Usage.	(a) Necessary for our legitimate interests to define types of customers for our products and services, to keep our site updated and relevant, to develop our business and to inform our marketing strategy.
To make suggestions and recommendations to you about goods or services that you may be of interest to you.	Identity. Contact. Technical. Usage. Profile.	Necessary for our legitimate interests to develop our products/services and grow our business.
To display advertising on Facebook.	Contact. Usage. Profile. Marketing and Communications.	Ensure the processing of our marketing opportunities is available to you.

Marketing communications

You will receive marketing communications from us if you have:

1. requested information from us or purchased goods or services from us; or
2. if we need to provide you with information on the scheme that we manage, which is permitted by law; or
3. if you provided us with your details and ticked the box at the point of entry of your details for us to send you marketing communications; and
4. in each case, you have not opted out of receiving that marketing.

We will get your express opt-in consent before we share your personal data with any third party for their marketing purposes.

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by emailing us at GDPR@visitwight.org at any time.

Where you opt out of receiving our marketing communications, this will not apply to personal data provided to us as a result of a product/service purchase, product/service experience or other transactions.

Change of purpose 

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to find out more about how the processing for the new purpose is compatible with the original purpose, please email us at GDPR@visitwight.org

If we need to use your personal data for a purpose unrelated to the purpose for which we collected the data, we will notify you and we will explain the legal ground of processing.

We may process your personal data without your knowledge or consent where this is required or permitted by law.

5. Disclosures of your personal data 

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above:

• service providers who provide IT, financial and system administration services;
• professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services;
• HM Revenue & Customs, regulators and other authorities based in the United Kingdom and other relevant jurisdictions who require reporting of processing activities in certain circumstances;
• distribution organisations that help us to deliver the brochures you have requested to receive;
• third party businesses to process your accommodation booking to stay on the Isle of Wight. When you make a booking the relevant third party business will use your details to contact you to process the outstanding balance of the accommodation and to provide you with further details about the accommodation and your booking; 
• third parties to whom we sell, transfer, or merge parts of our business or our assets;
• statutory organisations that assist us in the operation of the scheme we manage that is permitted by law.  

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

6. International transfers

Countries outside of the EEA / EU do not always offer the same levels of protection to your personal data, so European law has prohibited transfers of personal data outside of the EEA / EU unless the transfer meets certain criteria.

Many of our third parties service providers are based outside the EEA / EU so their processing of your personal data will involve a transfer of data outside the EEA / EU.

Whenever we transfer your personal data out of the EEA / EU, we do our best to ensure a similar degree of security of data by ensuring at least one of the following safeguards is implemented:

• we will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission; or
• where we use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission which give personal data the same protection it has in Europe; or
• where we use providers based in the United States, we may transfer data to them if they are part of the EU-US Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US.

If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.

Please email us at GDPR@visitwight.org if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA / EU.

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know such data. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

Any sensitive information (such as credit/debit card details) is encrypted and protected. When you are on a secure page, a lock sign icon will appear at the top of the internet browser you are using.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see below for further information.

We may anonymise your personal data in some circumstances (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

9. Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

• request access to your personal data;
• request correction of your personal data;
• request erasure of your personal data;
• object to processing of your personal data;
• request restriction of processing your personal data;
• request transfer of your personal data;
• right to withdraw consent.

You can see more about these rights at:

https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/

If you wish to exercise any of the rights set out above, please email us at GDPR@visitwight.org  

You may have to pay a fee to access your personal data and maybe charged a reasonable fee to cover administration and postage costs (£25 + VAT). Alternatively, we may refuse to comply with your request if it’s clearly unfounded, repetitive or excessive.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

10. Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

11. Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see https://www.visitisleofwight.co.uk/information/cookie-policy for our consumer website (https://www.visitisleofwight.co.uk/) and see https://visitwightpro.com/2018/01/01/cookie-policy/ for our industry website (https://visitwightpro.com/).